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Website Tutorial Menu Introduction
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Writing Content You know your business better than anyone, therefore it is usually best for you to write your site content. Website designers typically do not write copy for clients. They may add, or edit site text a bit, but only to aid in site navigation, flow and presentation. Writing for the Web Studies have shown that paper promotional mailers typically get about 3-5 seconds of attention before getting ditch. The same is true on the web. In fact, on the web, users attention spans are even shorter. In addition, words on screen are not as easy to read as they are in print. Consider the following guidelines. 1. Keep your sentences shorter than you would for print Writing for Search Engines Search engines send robots out to read all of the text on the web. The robots comes back and download what they have found to search engines. The search engines then indexes this material based on the kind of text information the robot has found. When a user does a search, the search engine then knows what site to send a user to. For your site to come up during a specific search, your site must have mentions of that specific topic on your site. If you want to do well in search engines you'll need to read the section on search engine optimization before you write your site copy. If that's too much to take in right now, write your copy and the web site designer can optimize it for you. Check with your website designer to see if there are additional fees for this service. Prepare Your Site Copy In a word processor, organize your site copy into seperate pages, reflecting page breaks on your website. Give each page a clear headline. This will be the document that your website designer will work from. Include the site outline at the front of this document. You can send this document to potential website deisgners when you are requesting deisgn quotes.
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Web Design Print Design Website Tutorial Search Engine Marketing |