Content is King

Visitors to your site come seeking information. Give them the information they seek. If you do this well, you will be rewarded. Don't talk about what you can do. Tell them what's in it for them. Give them what they want. Give them the information they seek.

Much of your site content will be easy and obvious to come up with. To uncover additional, less obvious content, ask yourself the following.

What Are Your Costumer's Repeat Questions?

Think about the questions you get over and over. The answers to these questions make great content. For a business offering kayaking tours, for example these question might be:

"When and where are the tours"
"How much are the tours"
"How can I pay"
"Do I need paddling experience"
"Are there age, weight or strength requirements"
"What should I wear"
"What else should I bring"
"Who else will be on the tour"
"What are the driving directions"

Answer all of these questions on your site. There is nothing worse than getting to a site only to find that it doesn't have the information you are looking for.

Brainstorm Beyond the Obvious

• What suggestions, complaints or complements have you received?
• Are your products or services ever confusing or misunderstood?
• Do you have paper documents that would be useful to provide on the web?
• What kind of visitor data would you like to compile from online forms?
• What makes your products or services better than the competitions?

Research Your Competitors Sites

Do a search in Google for sites with similar subject matter to yours. See what they are doing and do it better.

Conclusion

Successful websites always start with quality content. You can't have too much content, but it must be well organized. Learn how this is done in the next section.

Organize Your Content >